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What's going on

What´s Going On - mitä tapahtuu New Yorkissa, Tallinnassa, Moskovassa, Parisissa tai missä tahansa!

Tässä osassa saittia pääset matkalle maailman ympäri.
Juttuja kirjoittavat kansainväliset branditoimittajamme.

Merkillä on väliä. Kaikkialla!

What’s going on in New York City, Tallinn, Moscow, Paris or wherever!

This section takes you around the world with stories covered by our global brand correspondents.

Brand Matters. Everywhere.

Art Point– a fresh glance at urban fashion

Art Point is an independent Russian fashion brand established in 1993. The central creative concept is based on a combination of ornaments from different cultures expressed in colors and materials. Ornaments and accessories play a rather important role in the attitude of the “Art Pointed” person.

At first glance, the style reminds you of a futuristic colorful uniform, where the person feels himself free inside the canvas of society. People of different social activities can use Art Point clothes as a stylish day-to-day uniform, which will definitely identify them from among other workers.

“With the extension of various types of communication processes, the diverse details of human clothing, most notably within urban culture, emerge as elements of additional signification. A pocket for instance no longer is an outside or inside pocket. But like Lewis Carrol’s "Alice in Wonderland" cat that appears in all sorts of inappropriate places: a military uniform’s pocket might turn up as the pocket of an evening dress; its role now pushed to the imagination - without losing its original function and conquers new territories of meaning by peaceful means. Detail moves freely in space and engages in changing combinations of ever new meanings, thus adding to moments of playfulness, of the unsaid, of irony, self-reflection and the paradox.”

At present, Art Point produces clothes, accessories and interior objects. Art Point also takes part in international design shows, such as Bread and Butter in Barcelona, Modepalast in Vienna and Designmai in Berlin plus initiates performances and exhibitions like Speech Bubble.

If you want to stand out against the crowd, and are rather free in expressing your mood by the means of fashion, then this brand is definitely for you.

The Art Point flagship store is located on Old Arbat Street in Moscow. Other shops are located in Vienna and Berlin.

Julkaistu 17.11.2005

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