Gorgeousness and poverty - Fashion A-la-Russ
If you were planning to see the bears on the Red Square and the beggers on the pavements – you will not find it. Instead of that you will find Hummers, Jaguars and Maybachs near the entrance to Gostinny Dvor, right next to the Red Square. Lots of people, dressed in Dior, Armani, D&G will be passing by. What’s that all about? Where are all those beautiful and rich people going? This is all about fashion, this is all about vanity.
Fashion Week in Moscow Autumn-Winter took place from the 25th to the 30th of March in Gostinny Dvor. The organizers are the Association of High Fashion and Pret-a-porter, the Cultural Fund “ARTES”, IMG (International Management Group), the Government of Moscow, the Ministry of Economic Development and Trade of Russia, and Chamber of Commerce and Industry of Russia. The general sponsor is Jaguar.
This year the Fashion Week in Moscow has come to a fundamentally new international level due to the contract signed with International Management Group. You could hear Italian and French speech everywhere – international designers, buyers, fashion agencies have come to see Russian Fashion this year. Among those who are presenting their season collections prêt-a-porter are both the permanent participants in Fashion Week in Moscow, internationally acknowledged designers such as Valentin Yudashkin, Slava Zaitsev, Victoria Andreyanova, Lidia Soselia, Alena Akhmadullina, Chapurin, Poustovit, Sharov and some new names – Lilly Sakhanovski, Diana Dorozhkina, Vereteno, Alina Assi, Elena Skakun and many others.
I was among those lucky ones who entered Chapurin’s showing. Chapurin is told to be the most elite-style Russian designer. All Moscow beau-monde entered his show. One hour and a half of waiting, heat, huge crowd, and entering the show-hall which was more like conquering Zimniy during the Revolution - everything was obscured by the beauty and harmony of the collection.
Chapurin’s last collection was rather successful at the last Paris prêt-a-porter week this February. His collection, represented at the Moscow Fashion week was inspired by the characters of the daughters of last Russian Emperor Nikolai II, who was tragically murdered together with all his family by the communists during the Red Revolution in 1917.
Cultivated, refined, subtle silhouettes together with ascetic coloring – black, white, blue, pearly colors give to birth the appearance of the real Russian princess. The main materials used in the collection are natural silk, furs and taffeta. Very important element are the high gloves. The luxury of the past is fully represented in the quickly changing present, impressing the audience with rebirthing of the whole monarchic epoch, when the women’s classical appearance was graceful and aristocratic.
I just can add that beauty lives forever.