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What's going on

What´s Going On - mitä tapahtuu New Yorkissa, Tallinnassa, Moskovassa, Parisissa tai missä tahansa!

Tässä osassa saittia pääset matkalle maailman ympäri.
Juttuja kirjoittavat kansainväliset branditoimittajamme.

Merkillä on väliä. Kaikkialla!

What’s going on in New York City, Tallinn, Moscow, Paris or wherever!

This section takes you around the world with stories covered by our global brand correspondents.

Brand Matters. Everywhere.

Gorgeousness and poverty - Fashion A-la-Russ

If you were planning to see the bears on the Red Square and the beggers on the pavements – you will not find it. Instead of that you will find Hummers, Jaguars and Maybachs near the entrance to Gostinny Dvor, right next to the Red Square. Lots of people, dressed in Dior, Armani, D&G will be passing by. What’s that all about? Where are all those beautiful and rich people going? This is all about fashion, this is all about vanity.

Fashion Week in Moscow Autumn-Winter took place from the 25th to the 30th of March in Gostinny Dvor. The organizers are the Association of High Fashion and Pret-a-porter, the Cultural Fund “ARTES”, IMG (International Management Group), the Government of Moscow, the Ministry of Economic Development and Trade of Russia, and Chamber of Commerce and Industry of Russia. The general sponsor is Jaguar.

This year the Fashion Week in Moscow has come to a fundamentally new international level due to the contract signed with International Management Group. You could hear Italian and French speech everywhere – international designers, buyers, fashion agencies have come to see Russian Fashion this year. Among those who are presenting their season collections prêt-a-porter are both the permanent participants in Fashion Week in Moscow, internationally acknowledged designers such as Valentin Yudashkin, Slava Zaitsev, Victoria Andreyanova, Lidia Soselia, Alena Akhmadullina, Chapurin, Poustovit, Sharov and some new names – Lilly Sakhanovski, Diana Dorozhkina, Vereteno, Alina Assi, Elena Skakun and many others.

I was among those lucky ones who entered Chapurin’s showing. Chapurin is told to be the most elite-style Russian designer. All Moscow beau-monde entered his show. One hour and a half of waiting, heat, huge crowd, and entering the show-hall which was more like conquering Zimniy during the Revolution - everything was obscured by the beauty and harmony of the collection.

Chapurin’s last collection was rather successful at the last Paris prêt-a-porter week this February. His collection, represented at the Moscow Fashion week was inspired by the characters of the daughters of last Russian Emperor Nikolai II, who was tragically murdered together with all his family by the communists during the Red Revolution in 1917.

Cultivated, refined, subtle silhouettes together with ascetic coloring – black, white, blue, pearly colors give to birth the appearance of the real Russian princess. The main materials used in the collection are natural silk, furs and taffeta. Very important element are the high gloves. The luxury of the past is fully represented in the quickly changing present, impressing the audience with rebirthing of the whole monarchic epoch, when the women’s classical appearance was graceful and aristocratic.

I just can add that beauty lives forever.

Julkaistu 20.4.2006

25.1.2007 Astonishing autumn weekend in Riga! Part 2
18.1.2007 Astonishing autumn weekend in Riga! Part 1
28.12.2006 Chapurin - The Art of Fashion
28.12.2006 Who wants to be a billionaire?
21.12.2006 Christmas & New Year Fever
7.12.2006 Moscow Fashion Week
16.11.2006 From PRAVDA to PRADA
9.11.2006 Shopping tour to Florence
26.10.2006 Fornarina
19.10.2006 2 Capitals – one thing in common
12.10.2006 I Know What You Did This Summer
28.9.2006 Iceland Airwaves ja Reykjavik-vinkkejä
21.9.2006 Welcome to the “Mother of Slavic Cities”
31.8.2006 Miss the extreme feelings? Then you are welcome to Saint-Petersburg.
10.8.2006 Eating With the View, Part II - The Northern Capital
20.7.2006 When the White Night Comes - Jump Into the Fire!
29.6.2006 Playing with Fire
8.6.2006 Eating With the View
20.4.2006 Gorgeousness and poverty - Fashion A-la-Russ
30.3.2006 Alive Corner – a touch of the Moscow underground
16.3.2006 Thoroughly Engrossed In Crazy St. Petersburg
9.3.2006 Nobody Writes to the Colonel
23.2.2006 Riga Fashion Week
16.2.2006 Discovering Helsinki…again! Part 3
2.2.2006 Discovering Helsinki…again! Part 2
19.1.2006 Discovering Helsinki…again! Part 1
29.12.2005 The Most Well-Known Estonian Fashion Designer
8.12.2005 Dedicated to shoe-freaks…
24.11.2005 Ways to make life more colorful and secret
17.11.2005 Art Point– a fresh glance at urban fashion
7.11.2005 Grand Opening!




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