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What's going on

What´s Going On - mitä tapahtuu New Yorkissa, Tallinnassa, Moskovassa, Parisissa tai missä tahansa!

Tässä osassa saittia pääset matkalle maailman ympäri.
Juttuja kirjoittavat kansainväliset branditoimittajamme.

Merkillä on väliä. Kaikkialla!

What’s going on in New York City, Tallinn, Moscow, Paris or wherever!

This section takes you around the world with stories covered by our global brand correspondents.

Brand Matters. Everywhere.


Talking about seasons… When one day the sun becomes only a part of the memory about summer vacations, the temperature outside getting lower and lower everyday and you are starting to look for the parking spot as close as possible to the point of your designation, because there is absolutely no temptation to feel like taking the shower under the rain, does it means that the summer had ended? Well, to look at it from the pessimistic point of view - yes, but this article is dedicated to optimists and fashion-freaks, because for us it only means that the new season has arrived and it is time to discover new collections and possibly new shops!

The closest place for any shopaholic, living in Finland, definitely going to be capital situated just in 66 kilometers from Helsinki – Tallinn. And the new shop which opened its doors just few months ago, absolutely fabulous and not-possible to mistake with anything else in the planet, the two-store flagship store for grand Italian brand – Fornarina.

Little bit of history, which any respected fashionist should know about the brand she’s wearing. At the beginning the company specialized on women shoes only, and was founded as such in 1947. However it was so popular, thanks to its special and could be said even crazy sometimes, but never forgetting the femininity design, that in the year 1998 was decided to launch its first clothing and accessories collection. And that how it went and continues going more than just successful till our days.

Now, why specifically Fornarina, when we are talking about this fall? Because this is the clothing that will pump up your mood in any weather and what else is needed in our climate? Bright colors, crazy ornaments and glamorous texture of the fabrics used, will make you feel special any time. And the shoes, these unbelievably comfortable and original boots! Yummy! Not talking about gorgeous accessories, like bags and belts, the dream of any girl. Be aware however, that this is the shop you might want to visit the first and most probably it is going to be the only one, because there, if you won’t close your eyes, the fortune can be spent in just few minutes, as it is way too hard to decide on only one or two things. Each one of them just “begging” you “buy me, I am the best and just for you”!

To conclude this is the shop definitely worth visiting, so don’t postpone it to very long as the new collection is about to arrive! Have a glamorous fall and we’ll keep you updated on new opening wherever!

Julkaistu 26.10.2006

Fornarina shop,
Vana-Viru 8

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