Who wants to be a billionaire?
About a month ago I was flying from Riga to London and had an interesting conversation about everything in the world with Australian woman sitting next to me. She was complaining that in the most expensive district of London, where she had an apartment, the price for property had raised 20% up because of Russians who are raising the demand for property. Russians in London are called New Arabians, because of their passion for spending money, and the amount of money that they can spend. The small percentage of the whole population of Russia who has some piece of tasty “oil & gas” pie, spend the money crazily and passionately.
The Millionaire Fair was held for the first time in Amsterdam three years ago. It has won the reputation of one of the most respectable exhibitions devoted to the world of luxury. Organizers of the fair consider Russia to be a very perspective market for luxurious goods and therefore chose Moscow as a hosting city.
Only for 30 euros and the price of a tuxedo rental, you could attend this year’s Millionaire Fair, which was taking place at Moscow’s Crocus Expo Exhibition Center on October 27-30. The event, founded by Gijrath Media Group in the Netherlands and brought to Moscow last year together with Independent Media, the parent company of The Moscow Times, brings together purveyors of luxury products (word has it that a private island was sold at last year’s event) with the wealthy, soon-to-be-wealthy, and simply curious visitors.
Over 200 prestigious companies and brands took place at the Millionaire Fair in Moscow, including Bvlgari, Bentley, BMW, Cartier, Fairline, Jaguar, Remy Martin, Mercedes, Mont Blanc, Porsche, Riva, Rolex, Sony, Starline, Wolford, luxury boat producer Timmerman Yachts, and Wedgewood, a chinaware manufacturer that had been supplying the British Royal Family with tea sets for the last two centuries. Other companies offered everything from artificially intelligent Jacuzzis to bodyguards, from ostrich-sized Faberge eggs and 100-carat diamonds to elite property and islands, clothes and underwear.
The main sponsor of the event, Martini, presented to the audience an exclusive luxury drink Martini Terrazzo. Especially for the Fair, Philip Morris company had produced extra-premium version of the Parliament brand. The new cigarettes were available only at the show.
Guests were impressed by the performance; some of them did not even feel well because of what they could see at the show: one of the female visitors was hospitalized with “luxury shock.”
According to organizers, nearly 40,000 guests visited the event this year.